01
Audio & Video
Premium Audio & CTV
Podcast networks, streaming audio, broadcaster inventory, connected TV and premium video environments — the brand-building channels Chinese advertisers have historically had no clean route into.
What we do
One operator
for the whole
crossing
Mammoth China Outbound holds every capability required to move Chinese ad budget into global premium media: the demand relationships, the supply relationships, the contracting, the settlement, the verification and the localisation.
Last reviewed
Definition
What is Mammoth China Outbound?
Mammoth China Outbound is a cross-border media infrastructure company. It connects Chinese advertisers, agencies and DSPs with global premium media supply — premium audio, connected TV, broadcaster inventory, creators and programmatic — by operating as a single accountable counterparty on both sides of the border.
The company is deliberately not an agency. Agencies compete for planning and buying mandates; Mammoth supplies the access layer those agencies and their clients use. That distinction is what makes the business workable, because the parties on both sides of the crossing are customers rather than competitors.
The problem
Enormous demand,
narrow access
China accounts for roughly 20% of the global advertising market, and its domestic digital ad market alone is forecast at $163.1B in 2026. Yet outbound spend concentrates almost entirely in three self-serve platforms, because no neutral operator has built the route to anything else.
The scale of Chinese outbound ambition is no longer in question. The Economist reported in January 2026 that a new generation of Chinese companies is expanding globally, and nine of the world's twenty-five largest advertising sellers are now Chinese businesses. What has not kept pace is the infrastructure those companies use to buy media abroad.
The gap is specific and operational: billing that clears across the border, verification both sides accept, supply that is aggregated rather than negotiated deal by deal, and creative that reads as native in the destination market. Solve those four, and the demand moves.
Sources: ResearchAndMarkets China Digital Ad Spend Databook, 10 February 2026 · WPP Media, via Axios, 10 June 2025 · The Economist, 13 January 2026
Supply
What supply do we open?
Mammoth opens three inventory families: premium audio and connected TV, creator and celebrity partnerships, and performance plus programmatic supply. Each was selected because Chinese outbound advertisers demonstrably want it and currently have no clean commercial route to buy it.
02
Talent
Creators & Culture
Localised creator ecosystems, celebrity partnerships and cultural amplification spanning Asia and the United States, including endorsement structures that run in both directions.
03
Performance
Conversion & Connectivity
US and rest-of-world inventory that drives conversion immediately, plus programmatic and DSP connectivity so cross-border buying can scale inside systems agencies already operate.
Operating model
How the crossing
actually works
Mammoth sits between two layers that cannot currently transact. On the demand side it holds relationships with Chinese advertisers, agencies and trading desks. On the supply side it holds relationships with global media owners, broadcasters, streaming platforms, audio networks and talent representation.
Between them it operates four functions that constitute the actual infrastructure: contracting and settlement, third-party ad serving and verification, creative localisation, and programmatic connectivity. Those functions are what a reseller does not have and what an agency has no reason to build.
Boundaries
What we are not
Mammoth is not an agency, a reseller or a trading desk. It does not compete for media planning and buying mandates, does not depend on one-off inventory deals, and does not bid against the desks it supplies. It is infrastructure, and its customers sit on both sides of it.
An agency selling campaign execution
A cross-border infrastructure layer for China outbound media
A reseller dependent on one-off inventory deals
A scalable access platform running from demand through to global supply
A trading desk competing for the same budgets
An enablement bridge for agencies, DSPs and media owners
Direct answers
Questions on this
What does Mammoth China Outbound do?
Mammoth China Outbound operates as a cross-border media infrastructure layer. It connects Chinese advertiser and agency demand with global premium media supply, holding the relationships, contracting, settlement, verification and localisation capability required for that demand to reach inventory it currently cannot buy.
What does 'infrastructure layer' actually mean in this context?
It means Mammoth supplies the connective capability rather than the campaign. Agencies keep their mandates, media owners keep their inventory, DSPs keep their technology, and Mammoth provides the access, contracting, settlement and verification that lets those parties transact with each other across the China border.
Which media channels does Mammoth open access to?
Premium audio and podcast networks, connected TV and streaming video, broadcaster inventory, creator and celebrity partnerships, and programmatic supply through DSP connectivity. The selection criterion is inventory Chinese outbound advertisers want but cannot currently buy cleanly.
How does Mammoth make money?
Revenue is generated on the supply side of the transaction through media representation and access arrangements, rather than by charging agencies a planning or buying fee. That structure is deliberate, because it keeps Mammoth from competing with the parties it connects.
Next step
Which side
are you on?
The specifics differ depending on whether you hold budget or inventory. Both conversations begin with what you are currently unable to do.